
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
> Vice President IT
> Head of Enterprise Architecture
> Head of Cloud Architecture
> Head of Data Architecture
> Head of IT/Business Applications
> Head of IT
> Enterprise Architect
> Head of Process Management
> Cloud Architect
> Data Architect
> Business Architect

Speakers

AGENDA
The schedule is based on the Central European Time Zone
Opening Remarks

Philip Bell, Director, Sofa Summits
Fueling Data & AI Transformation with Real Business Impact at IKEA - The Role of EA in the Journey

Garima Singh, Chief Architect & Global VP, IKEA
Making Architecture Stick & Demonstrating EA Value

Yannick Rudloff, Product Management Director, MEGA International
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Minimum Viable Architecture - Streamline Design Processes, Enhance Productivity & Deliver Robust Solutions

Itiel Maayan, Chief Enterprise Architect, AT&T
Knowledge Graphs: The Strategic Foundation for AI-Ready Data in the Enterprise

Jesús Barrasa, AI Field CTO, Neo4j
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Aligning EA with Strategic Business Objectives - Support & Driving Business Strategy

Ioana Bour, Manager Enterprise Architecture Pool, ABN-AMRO
Transforming Value Delivery Using Design Sprints - Improve Value Delivery in Global Organisations

Alan Inglis, Transformation Facilitator, DEFRA
Five Things You Need to Know About Data Streaming in 2025

Peter Pugh-Jones, Director, Strategic Accounts, Confluent
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Shifting from Governance to Influence: A Different Approach for Entreprise Architecture

Ibrahima Ndiaye, Enterprise Architect, Groupe RATP
Better Strategy Execution with Benefit Maps - Support Stakeholders & Enhance Overall Goal Clarity

Pascal Dussart, Business Architect
Seamlessly Integrating EA Practices & Framework into Business-led AI/GenAI Solutions - Making Everyone Think & Act like an Architect!

Advait Thakur, Principal Enterprise Architect, Takeda
Enterprise Architecture: Moving to Democratized & Data-Driven Transformation

Patrick Storms, Senior Solutions Consultant & Mart Hoogvliet, Account Executive, ValueBlue
Enhancing Tech Risk & Compliance Management - Bolster Risk Assessment & Foster Better Tech Standards Adoption

Catalina Butnaru, Senior Consultant, Product Marketing, SAP LeanIX
The Standards Effect: Governing AI to Drive Innovation - Tools to Set the Standard & Shape your Future

Kadir Özbayram, Senior Partner, ins·pi
Digital Transformation for Siloed Businesses - Top down vs Bottom Up Approaches

Shikha Merchant, Principal Architect, Royal London
High Quality Data is the Fuel for AI - Learnings from AI Development - How to Ensure Quality Data?

Sakari Olli, Chief Enterprise Architect, Wartsila
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Enterprise Architecture Action Framework for Accelerating Digital Transformations

Yogini Kale, Enterprise Architect, Scania
Holistic Approach to Interoperability in Composable Commerce - Establishing Interoperability of Processes & Teams

Anjali Subburaj, Advisory Board Member, Mach Alliance
Practical Insights on Application Rationalisation: A Real-World Journey

Vinay Sail, Lead Enterprise Architect, JDE Peet's
How Does Standardizing Business Capabilities Empower Digital Transformation?

Andrew Lewthwaite, Pre-Sales Lead, Avolution Software
API Architecture: Delivering dynamic AI-Driven Experiences with API Orchestration

Jimmy Sterner, Lead Solutions Architect, Apollo GraphQL
EA as a Collaborator of Strategy, Principles & Target Architecture

Morten Stender, Partner, Next-Insight
Plug-in EA to Value Stream/Product Based Frameworks - Examples & Best Practices

Pavlos Kalogeras, Senior Enterprise Architect, Lufthansa Group
Surviving Enterprise Architecture – Lessons Learned

Chloe Gray, Head of EA & Teresa Keigher, Senior EA, Nationwide Building Society
The Evolving Role of EAs in Shaping Resilient & Adaptable Organisations

TS Sundar, Chief Enterprise Architect, Corning Incorporated
Junior Brandt, Europe Network Leader, Chief Architect Network
Luca de Risi, CEO, MEGA International
Moderator: Grant Ecker, Founder, Chief Architect Network
What Skills Do High-Performing Enterprise Architects Possess - How is this Changing?

Rubi Kaur, Chief Enterprise Architect, Lloyds Banking Group
Mohamed Abd El Kader, Chief Enterprise Architect, PWC
Soniya Mahale, Senior Enterprise Architect, Nationwide Building Society
Moderator: Peter Pugh-Jones, Director, Strategic Accounts, Confluent
Closing Remarks

Philip Bell, Director, Sofa Summits
Registration Options
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.

Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.